(1) http://venturebeat.com/2015/01/27/apple-breaks-its-sales-rec...
(2) http://www.macworld.co.uk/news/ipad/big-screen-ipad-pro-plus...
(1) http://venturebeat.com/2015/01/27/apple-breaks-its-sales-rec...
(2) http://www.macworld.co.uk/news/ipad/big-screen-ipad-pro-plus...
These 3 things combined indicate the market for tablets has been nearly saturated, and the majority of people who want one (and can afford it) already have one. The iPad has moved from 'growth market' into 'replacement market'. I know many people who are still using iPad 2's or even the original iPad, for example my mom still used the iPad 1 I gave her when I upgraded myself, so I'm not surprised Apple doesn't sell nearly as many iPad Air 2's as they sold iPad 1 or 2.
The article itself is pretty dumb if you ask me, and far too hung up on the truck/car analogy, and the premise that a device can only be useful or enjoyable if it replaces some other device like a phone or a laptop. I have a smartphone, tablet, laptop and a fixed desktop at home, but if my tablet died I would get a new one the same day. My laptop and desktop are far more likely to be replaced by a single device than my laptop/tablet or smartphone/tablet.
Just looking around I see iPad's everywhere, all the time. I see people who hate computers but love their tablets. The idea that declining sales imply they don't have a use is quite ridiculous.
I wonder how much of this is just that people are not upgrading their iPads as often as they upgrade their phones. I'm still relatively happy with my iPad 2 and I've had three different iPhones during the time I've owned it. A lot of my friends are in similar situations. I think we all kind of agree that iPads are too expensive to justify frequent upgrades, especially when they're still useable.
I bought an iPhone 6 Plus thinking it would replace the iPad but found that, while I still really like the 6 Plus' size, it doesn't really work that well for prolonged reading or the lazy internet surfing the author mentions in the article.
Up until last year when he moved out, I continued to use my dad's first generation iPad while he used his new mini. The first generation iPad worked great, I used it all the time. I saw no reason to go and purchase one of the newer ones for myself other than the fact that I couldn't install iOS 7 on it. The software pushed obsolescence, not the hardware. My dad kept it when he moved out because it was still a great device.
A more accurate title would be "No one knows of any reason to buy the new generation iPads because their older ones are working just fine"