Zimride shutting down carpool service to the general public

Way to go Enterprise, you are going to successfully destroy the most valuable and useful service of your business. I'm guessing suits at the top of Enterprise, without much technology insight pushed for this.

Zimride is huge, especially with college kids. Simply just take 10% of the transactions, or charge a flat fee per ride. I've used Zimride 5 or 6 times, and honestly it was amazing and a great community.