When I step back and look at the world, for all of our terrible mistakes, we (the western capitalist states) really are the good guys, because personally and politically, overwhelmingly, we really do despise the despots, and the racists, and the needless violence and barbarism that rises to power in too many places in the world. More than once we've spilled blood and spent money not to benefit ourselves, but to stop something evil from happening to others. And no, this doesn't excuse the fact that we've spilled even more blood for our own selfish ends, be they resources or the assertion of misguided idealism.
Consumerism, unlike unjust war, is a trickier beast to slay. Why? Because it's good in one important way! Consumption really does drive an economy, which is good for people's bellies, and well-fed people are pretty happy (watch Triumph of the Will[2] and notice how often Riefenstahl shows food and people eating). The urge to consume, and all the messaging that goes into it, are manipulative, but it manipulates us into wealth. (Heaven help us all when even the elite can't ignore the externalities of this approach, particularly WRT climate!) We will soon see if virtual goods can thread this needle.
>Once we’ve put on the glasses, what do we do? Where are the aliens, and how do we start killing them?
As anti-authoritarian as I am, I still can't get behind killing anyone. Maybe it's naive, but I really believe in non-violent (not passive) resistance. Ghandi, MLK, Aung Yung Suu Kyi - they show us the remarkable power of patience, love, and unyielding persistence.