As a tangent, I've been meaning to start a discussion on how utterly unusable I find the Netflix interface. Maybe it is because I only just signed up and haven't been exposed to its iterations, but I am pretty sure I spent 10 minutes trying to figure out how to watch a particular episode. Likewise the personalised experience page sometimes disappears. Again, not wanting to compare too much, but for a late start to the game, Amazon I found pretty intuitive.</rant>