Just happened to be reading HackerNews at the right time and got myself a Queen at the Early Bird price!

I see you've already answered that the mattress cover itself cannot vibrate, and that the alarm will actually be through the app.

Rather than increasing the volume of the alarm gradually, I'd much prefer being woken up like geoelectric by my phone vibrating or perhaps triggering another wifi enabled alarm that vibrates.

1) Will your app make the phone vibrate as your alarm goes off (perhaps with increasing intensity as you get closer to your waking time)?

2) Does anyone know of a wifi enabled vibrating alarm that could be put under a pillow?