Maybe it's just me, but it seems like the person with the PhD is buried in the "About us" page and that made me instant less interested particularly given the heavy emphasis of CBT. So, to me the entire effort is now sorted into the marketing bullshit/MBA-lipstick/snake-oil category.

I mean Dr Moberg seems bolted on as an afterthought when you realized "oh, shit people might actually expect to see relevant credentials". Apparently you don't even know what she does there besides "contributes to Pacifica’s development on a regular basis". The site is already dripping with Valley happy-derp marketing speak and that's the best spin you can do about someone that should be at the center of the project? If that's not the case, you really need to fix your messaging.