This sentence grossed me out:
"The Twitter you experience today is rich and immersive, full of images, gifs, Vines, audio files and videos from some of the world’s most recognizable figures and brands."
"The Twitter you experience today is rich and immersive, full of images, gifs, Vines, audio files and videos from some of the world’s most recognizable figures and brands."
"Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world."
So the blog post's target audience seems to be their own users (you experience/use), but spoken in advertiser-speak. It's a not so subtle reminder that the user is the product.