I agree that Coinbase itself should be using multisig, but the point of my comment is that if customers themselves aren't using multisig, their coins' fate is completely in Coinbase's hands. And Coinbase multisig won't save those coins from tech problems, willful theft, or a breach in their security model. Multisig offers you no benefits if you're not the one in control.
Are you sure you want to trust your fortune to three or five employees?