I understand the ad thing but that idea applies to all software companies (because they want their own browsers and operating systems used by users), not just Google.

To me it feels like they're throwing their competitors under the bus in this way as opposed to running slander campaigns or witty commercials like Samsung, Microsoft, and Apple do. I'm not saying this is their intention but that is the way it comes off and it cannot be good for their reputation.

A non-profit organization funded by the entire tech industry would have more credibility.