How to get people to look at online ads carefully: turn it into a game!

1 pointamichail3 comments

I saw an incredible banner ad the other day:

"Click on these features to upgrade this Honda Civic" (picture of honda + some words to click on)

Each time you clicked a feature the Civic was being upgraded & transformed into a VW Rabbit.

It was GREAT!

Try something like http://listengame.org but with ads instead of music.

You're right. There was a common 'punch the monkey/president' banner ad a few years ago - I think it was successful.