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That's pretty evil/clever of them to throw Minecraft into their marketing images.

They have a vision, Minecraft was fitting that vision. So they consumed it. It was smart. Project Spark makes more sense now as well.

Totally agree. I meant it as a compliment.

Spark any use? I just saw free and assumed some ptw scheme.

Apparently one of the demo experiences is HoloLens Minecraft, so it's not really evil/clever but actually what it can be used for.