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When they say "free for the first year" is that "free to upgrade" during the first year it's available, or "free for one year" then you'll pay a subscription to continue using the operating system after that year?

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At this point I would consider it in line with what they did for Windows 8. For the first while after release it was possible to upgrade from Windows 7 for $15.

This looks to be an embrace and extend :) of their own idea.... Now free for a whole year.

Obviously more details once it is closer to release but sounds great so far.

Here is the slide from the Verge livecast [0]. It's followed with this quotation

"Once a device is upgraded to Windows 10, we'll be keeping it current for the supported lifetime for the device."

I'm not sure what they mean by "lifetime for the device", but I think it means you have a year to decide to upgrade to Windows 8, and then it'll be supported for as long as your device is working.

[0] http://d35lb3dl296zwu.cloudfront.net/uploads/photo/image/191...

That was my interpretation as well, however, people who build their own computers should probably look in detail what the license entails as it may be like Windows 8 System Builder Edition. AFAIK, the System Builder Edition is bound to your computer's motherboard and any changes will make Windows unusable.

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