Merchandising and star wars

Intereseting read. As someone who grew up pestering my parents for Star Wars, GI Joe, Transformers, etc. it's hard for me to even envision an era where the predominant toys on the shelves everywhere were not movie/tv related.

A friend of mine said just yesterday, "Christmas was good; I now own one or two of every Frozen related product in existence" (he has three girls under the age of 10).

So I guess the trend continues...