I think the really big penalties come into play when medical information is 'personally identifiable'. Since this data is going to Google, Facebook, and Twitter (really?!) with 3rd party cookies, or even without, it would be hard to argue this data is not personally identifiable.
It's not like they didn't know they weren't sending this data out. Or perhaps the highly advanced debugging prowess of "Chrome Inspector" is beyond their pay grade.
Edit: Oh it's not even just Referral leak it's actually it the request in some cases, so blatantly intentional. :-(