From the article referenced (http://www.gamesindustry.biz/articles/2013-10-23-game-devs-w...)

> As we get deeper into the process we discover that things that sounded good on paper don't work in practice. Things that worked in prototype don't work in a fully textured and lit level. And then the folks providing money or distribution randomize and disrupt by demanding demos or screenshots at the most inconvenient times!"

That quote was listed as one of positive quotes for crunch, but it solidifies even more that the process is broken and/or better project management has to be done.