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yea 10% seems pretty high, I think it might have to do with saying the 1st month is free and you can cancel any time.

Therefore, the 10% rate isn't really a 10% sales rate but more of a 10% willing to try your demo. But 10% is still pretty good for that I think.

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Actually, I found it pretty believable that this percentage put their email in. I ran something similar...a SurveyMonkey questionnaire about the product, where the last question was "If you'd like to be notified when this launches, put your email here." 25-30% of those who finished the survey gave their email.

This is ONLY email, of course, not actual signups. I'm expecting 90+% of those people will drop out once we actually email them.

I agree that 1st month free and cancel anytime might have something to do with it. If I do a test like this again, I will probably leave that out.

I will have these terms in my live product though...

The core issue isn't that you offer a month free, the issue is that your form doesn't measure purchase intent. You have no idea if 1% or 10% of your leads will convert into sales.

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