The Fun Theory: Fun as a way to Change People's Behavior
thefuntheory.com
thefuntheory.com
The concept that fun encourages more participation is sound, but just like tourist traps it will only encourage first time use and not much after, IMHO.
Studies have shown that there are ways to design interfaces that make them seem natural and organic and appealing. Throwing the screen around on an iPhone is an example, I think. I believe the ideas in the video might make those activities intrinsically more attractive.
This might be a separate point, but can you imagine that trashcan ever accumulating garbage at its feet like in the before imagery? Do you think little kids who passed by would ever tire of throwing any trash they could find into it? I say no.
In that situation, the novelty would wear off but people may find new ways to entertain themselves. A bit like emergent gameplay ?
The question all videos need answer is what are the usage ratios 6 months later.
Apparently, these things almost eliminate spillage. The Urinal Fly is a similar concept, much simpler, but not so much fun imo.
I think there's no end to the amount of fun humans can invent. One day, every large company will have a VP of Fun.
"Our aim is to keep this bathroom clean. Your aim would be appreciated"
- notice in my grandmother's bathroom.It's oriented toward game design but has some interesting thoughts about fun in general.