Interesting read and sounds like a noble effort. It's a bit of a pivot, but I would think there's a market for better tools for campaigns to target would-be donors. There's clearly demand for anything that is revenue-generating for a campaign, and while I'm not fully versed in your product, I think that smarter access to the data you were tracking could be useful there.

Most serious campaigns, even state level ones, have invested heavily in donor and supporter retention software. But fundraising outside of the painfully repetitive emails, still seems to follow what I found to be rather dated practices. I hosted a campaign event for a Congressional candidate (who ended up winning) and I was shocked at how manual the process was.

Heading into 2016, there sure will be no shortage of campaign dollars (and contracts) up for grabs.