We sell your kids pictures!

I imagine that they might have decided to actually sell these things because it's the only way people feel the implications of having these pictures online under such permissive licenses. Otherwise many would probably say "yeah,yeah well nobody does that in reality right?" and the project, as it is now, yells in their face "Yes we do this for real. Get yours".

"..We're actually selling these mugs and are making money from their sale; around 90 cents per item. Moreover, by doing so, we are not breaking any laws. The photographers have made their work freely available on Flickr under a Creative Commons license, which allows for their commercial reuse, so we are free to use these pictures in any way we want."

In the "About Us" Section.