I have a hard time blaming the victim of a cyber attack that would have been practically impossible to prevent. I agree that SONY made bad decisions with regard to its hording of unnecessary data, but also recognize that this is hardly unique to SONY and not standard advice given by security professionals (it should be).
Norms are important so that you can accuse 'groups with no morals or ethics' of doing something wrong. Norms may only discourage and not prevent behavior but without norms its difficult to find common ground for behavior that may otherwise be chalked up to 'culture' or 'tradition' or 'nature'.