Competing with Celebrity-Backed Brands

Our company will be launching in a few months and we are aware that our main competitor (an A list celebrity founded company) will be launching a similar product. We hope to be the first to launch as we have an aggressive media campaign, but other than that they have a billion dollar valuation and have raised over $120 million in capital.

Anyone been through this before or have any advice for the little guy?

The main difference between our companies is that they're a vanity project focused on rapid expansion as they prepare for an IPO whereas we're just a few nerds with no money and lots of heart, focused on creating a great product we want to see exist in the world.

Just thought I'd put it out to see if anyone has any experience, stories, friends or friends-of-friends we could connect with for advice or anything else.

Thanks a bunch, the other PG