That's not much of an explosion; you can tell by the barge still being there. For a real exploding rocket (of a similar class), see:
http://www.youtube.com/watch?v=BSr4hUcROwo&t=3m42sA landing stage will still have some fuel and oxidizer on board, to keep burning all the way to the deck, though not much compared to when full. But 1% of ~385,000kg of propellant is still enough to go bang. There's also a fair bit of energy in the pressurized tanks. (It's a turbo-pump engine, so the tanks are not kept at high pressure, but they still have 3-5 bar/40-70 psi and it's 70m tall structure.) That's what tears the stage apart.
Looks like it hit the fuel tank, so the pressurized kerosene was exposed to the atmosphere and a burning engine. Thus fireball. It would have been worse were the LOX tank ruptured at the same time. But it's not a very big explosion; doesn't even overexpose the camera for more than a frame.