If it's a great piece of design, you don't need to stick labels all over it.
It's a fashion statement to have an iSomething. Even here on HN you never (or rarely) read I have booted up my Asus or Dell or whatever BUT there's always "my Macbook" or similar.
I like the underdog companies and I appreciate their effort and technology and I'm not buying into the iXXX hysteria. Apple was clever as it is being paid for being advertised. People pay sh%%loads for their products and they never ever forget to mention it in their discussions that they have one.
Geeks are a very small percentage of the market so unless the phone is not a "fashion accessory" there won't be massive commercial success with it...but it will be a great thing I hope.
It's like some people want a BMW just to impress the neighbors with a badge, while others can appreciate the level of engineering and the minds that went into the precision you can feel when you are driving it.
I like to make purchasing decisions based on the competency of the company in making what they make, but unfortunately most people don't think that way so a phone like this doesn't even get a chance.
I'd like to see a blind test for that. And who cares anyway if an expert can detect a certain "feel", other than for status?
This is the first thing I said to myself. I've never been a fan of the Verizon logo.
The other thing that came to mind in terms of the interface for some reason IBM's OS/2 Warp