augmented reality's first home run will be in the mundane industrial sector where it can be used for training, inventory management, logistics, and any number of other things.

i take this as a cautionary tale of product-market fit. as mark andreessen says, where a market exists and a competent but not visionary startup finds itself, the market will often "pull the product out of the startup."

that obviously didn't happen here. i think it is because glass was both narrative AND product. narrative meaning that glass was supposed to be a transformational product, meant to elevate google from a search company to a product company.

they weren't going to let the product find its market (my thesis: industrial). instead, pushed it to the market they wanted it pushed to (consumer), because it fit a narrative they _wanted_ to be true.