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That would not have been a cheap domain name to acquire, especially after Facebook rebranding 'the wall' as 'the timeline'.

And then there's the neighbours, Timelines Inc., who aren't shy at all: http://www.bloomberg.com/news/2013-05-07/facebook-timelines-...

Just did a quick site price estimator, probably not super accurate but it said about 18k. http://www.siteprice.org/website-worth/www.timeline.com

I'm not sure how reliable that site is considering it's estimating the domain thehungergames.wikia.com to be worth $30.1M http://www.siteprice.org/website-worth/www.thehungergames.wi...

Also, insurance.com, which was sold for $35.6 million[0], was estimated to be worth <$29k[1].