We (small startup/company in Switzerland) are mostly exporting our product. Today we changed from making a profit to making a loss with each system we sell...
It implicitly is if their customers use USD / EUR. Maybe they buy something en masse at, e.g., $99 but not $119
I'm curious why you didn't hedge with currency futures, since this is close to an ideal use case. I ask because I used to work in the futures industry but never really interacted with trading or hedging customers.
Would this cause you to move the business to another country?