Many fine thoughts here, but I was given pause by the statement "Etymologically, the word technology means “a better way of doing things.” I wonder where Horowitz sourced this from.
The OED doesn't have anything resembling this. Neither does etymonline. So I'm curious where this comes from.
The OED defines "technology" and offers references dating to 1615. I'll reproduce the OED's definitions here briefly:
1a: A discourse or treatise on an art or arts; the scientific study of the practical or industrial arts. 1b: Practical arts collectively. 1c: A particular practical or industrial art.
Even looking at the stem techno, you will not find anything approaching Horowitz's value judgment that he has inserted: better. Or worse for that matter. This sort of misappropriation of language is not only lazy, it's dangerous, and unfortunately it is pervasive.