It's not like they'd have to settle in Naples.

Many people dream of living in Italy but jobs being short, this may be an alternative where you make your own job --and of course, the expectation if you create more jobs and value for Italians.

[addendum]Besides, most likely Italy would be your 'base' and Europe, NAmerica, etc your market --so the poor state of the Italian economy may not enter much into the equation about viability due to local economic climate.