BlackBerry surges on report of Samsung takeover approach
theglobeandmail.com
theglobeandmail.com
WATERLOO, ONTARIO--(Marketwired - Jan. 14, 2015) - BlackBerry Limited (NASDAQ:BBRY)(TSX:BB) ("BlackBerry") is aware of certain press reports published today with respect to a possible offer by Samsung to purchase BlackBerry. BlackBerry has not engaged in discussions with Samsung with respect to any possible offer to purchase BlackBerry. BlackBerry's policy is not to comment on rumors or speculation, and accordingly it does not intend to comment further.
a) Korean companies have a long history of turning around public perception. Samsung, LG and Hyundai (to name 3 well known brands) were perceived as cheap junk makers not all that long ago. Now they're well considered brands.
b) Samsung may not be interested in keeping the Blackberry brand, but getting the patent portfolio and killing the rest off.
Samsung profits are way down, even as consumer happiness is up. I think this move is more likely #b to give them more competitive options.