I've been to the site a few times, and I don't understand what Penthouse sees in it. All of the "personals" on the main page are clearly fake, only there to sucker people in to join the site. I suppose it could make money, but I doubt it actually does what you expect it to do -- get you laid.
wow I didn't even know Penthouse even had money left... the last news I heard some years back what that they were on the edge of bankruptcy; I guess they too got acquired?
Wow. I guess that's the biggest adult oriented Internet acquisition? That guy (Conru) is pretty damned impressive, as getting acquired in the adult online business is very rare. (Of course, it sounds like he sold at a significant discount. The article indicates revenues of $340M in 2007...which either means they have an awful lot of expenses, or Penthouse got a great deal.)
There was actually a short interview with him on IT Conversations a few years ago. Kind of fascinating: