Car manufacturers, like all traditional hardware makers, do not really know yet that they have become software makers.

Of course, they know it in the sense that, when you ask whether software is important to their business, they say they won't survive without it, but it is not in their genes yet.

Televisions, printers, washing machines, thermostats, even mobile phones made by traditional phone makers have the same issue.

If smartphones are an indication, old-style hardware manufacturers will either slowly change or disappear.