CD Baby’s Shipment Confirmation Email
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sharealike.org
When I started CD Baby, I just wrote the typical "Your order has been shipped to the following address..." type email, but after 6 months thought, "I can do better than that. There are enough boring notices in the world," and wrote that one instead.
It was no big strategy. Just having fun. But it's been so blogged and forwarded it's amazing how tiny details can make the difference that make someone tell their friends about your company.
On a similar note, at the end of every order, we asked the customer if they had any special requests. People would often say things like, "I'd sure love a Snickers bar about now." So we'd always go down to the store and include whatever they asked within reason.
One day we got a totally unreasonable request, but let the customer tell that tale: http://www.youtube.com/watch?v=KCIXkbfgR6g
:-)
This message is in regard to Repair ID 7U8SGP2182.
We have some good news and some bad news! Good news is your monitor has been serviced and has been shipped back to you today. Bad news is that you no longer have an excuse for not exercising! =) (snip)
You have also purchased a CD. We will attempt to ship this within the next business day. After that, it generally takes 2-4 days to arrive depending on where you live, if you are in the continental United States. If you are not, send an email to ... and we can give you a better estimate as to when it will arrive.
Almost everything that humans do inolves puffery. Makeup - puffery. That shine on your car - puffery. Nice clothes - puffery.
Which reminds me - political speech is not protected by the 1st amendment these days. That's the whole point of campaign finance laws.
It's also not protected on many college campuses - that's the whole point of campus speech codes.
Guess what the point of "hate speech" laws is?
Also, campaign finance reform is not about suppressing ideas; it's about ensuring that each candidate can be equally loud. (If you could buy as many TV ads as you wanted, the richest candidate would always win. That is not particularly beneficial for anyone, so the government tries to prevent this.)
Not sure what you mean by "hate speech" laws. Other than slander/libel and inciting "imminent lawless action", you can say or write pretty much anything you want. (Unless it's about your sexual fantasies involving underage children... this is America after all, and we don't take kindly to talking about sex.)
Many college campuses are arms of govt. The welfare department isn't allowed to tell you what you can and can't say to get aid, same for colleges and education.
> Also, campaign finance reform is not about suppressing ideas;
I was going to write "Never confuse intent with effect." but then I remembered that both the intent and effect of campaign finance laws is that I can't make political speech without obeying certain restrictions.
Note that those restrictions don't apply to some other entities, so it's discriminatory as well. Feel free to explain why my political speech should be disadvantaged.
> Not sure what you mean by "hate speech" laws. Other than slander/libel and inciting "imminent lawless action", you can say or write pretty much anything you want.
Not even close.
It's my understanding that http://info.sen.ca.gov/pub/03-04/bill/sen/sb_1201-1250/sb_12... passed.
There are others in other states and an effort to get comparable federal legislation.
(Did it work?)