> Instead of reporting the total body accumulated dose, they report the dose a single scanning beam sweep induces over a small area.A major problem radiation dosimetry has is definitions are easily confused. The NRC's dose limits for individual members of the public [0] dictate a total effective dose equivalent of 1 mSv a year. The confusing part is keeping all the numbers straight if it is an effective dose, effective dose equivalent, or a dose equivalent. I'll get back to why I bring this up in a second.
I do want to say that I don't see the reference you are getting the 0.1 μSv per 1x1 (cm square?) area from the article (just mentions a per-sweep radiation measurement but doesn't report what kind of dose that is). However, from your sources it actually doesn't surprise me they are reporting the radiation dosage that way, if they are reporting it as an equivalent dose.
An equivalent dose normalizes for radiation type. A gamma or X-ray is weighted much less than alphas (typically 1 vs 20 weighing factors, depending on what standard you follow). But the equivalent dose does NOT take into account what part of a human's body you are irradiating. If I had to choose between a pinky finger and my thyroid, you can probably imagine which one I would pick to be subject to irradiation. Instead, the effective dose accounts for the different parts of the body (and effective dose equivalent for both). This is why I suspect the manufacturer preferred the equivalent dose as opposed to the effective dose - they are normalizing for the type of radiation but not the part of the body they hit. There is the ICRP's notion of an "ideal adult" but each person's natural variation of geometry (height, girth, etc) would skew the manufacturer's number in some way. Of course effective dose is still imperfect as it contains a general biological potency assumption but it would mean a lot more to the public than a count of gamma rays and their energies.
> What is the full body accumulated figure? I'm going to guess as much as .30 μSv per scan.
That would depend on the van's speed, its beam patterns (spatially and temporally), the position of the person, etc. Honestly I can't tell if that is reasonable or not, but (returning to the NRC limits for the general public) keep in mind that the van would have to drive by you 1,000 times in a year to reach .3 mSv of your 1 mSv regulated limit with your guess. Of course, there are people out there that put lead-foil hats on and distrust the regulatory limit.
[0]http://www.nrc.gov/reading-rm/doc-collections/cfr/part020/pa...