We'll be working on this feature for the next few months, and we think it has the opportunity to fundamentally change how web apps are written. As you noted, little bits and pieces of server-side rendering have existed for awhile (I've heard of people using Backbone + Handlebars, as well as React), but historically it's required so much manual labor, and is so error-prone, that in practice very few people have the resources to pull it off.
We hope that by moving a full-stack framework like Ember.js to the server-rendered model, it will start to see wide-scale adoption.