I'm not sure why a person would need to set foot in a classroom in order to measure what works in education. Sure, a teacher will have anecdotal evidence about what works and what hasn't for his students. Some of this may even be quite powerful. But it will also necessarily be tied to the socioeconomic patterns that exist among his students, external school circumstances, his personality, etc.
That's why there are people who study the behavior of teachers in the aggregate (and, yes, this involves measuring outcomes through testing), and the associated educational outcomes, so that policymakers at various levels can guide the educational system as a whole in a way that will be the most helpful for the most students. This is, broadly speaking, just one example of how social science research and policymaking is done.
Of course, none of this means that Marzano is not clueless. He might be clueless for entirely separate reasons.