Hi, this is Brooke, author of the original story.
Wow, other than the grief I'm going to get from my ISP I'm so glad to see all this and when I get a chance over the next few days I'd like to add more.
Some quickies: I've generalized this approach and talk about it in a Quartz article: http://qz.com/88168/how-to-hire-good-people-instead-of-nice-...