I wonder if the reflective properties make it unsuitable for 4-season home insulation. During the summer months wouldn't that keep too much heat inside?
The real gains come from managing solar heat gain. A fairly small solar hot water heater can keep a well insulated house warm in most of the world, other options include things like a solar porch etc. External shade can also drasticaly reduce heat gain in the summer.
Pushing past that and using things like ground source heating can also work, but they rarely pay off.