I feel like this has been the Obama Administration's plan all along, and that everything else has been mostly political theater - mostly to make ISPs look bad and force them to shoot themselves in the foot.
I disagree. My suspicion is that Tom Wheeler wants to dive deeper into the powers of government. By dragging out a decision on net neutrality he has brought the media spotlight to himself. Just think about how many people now know his name. He could probably run for a simple office now and win.
I'm not sure how true that is. Generally heading something like the FCC is a bit of a death sentence to your political career. You are sort of cordoned into the bureaucrat/lobbyist pool.