Why not? I consider sofa and couch to be synonyms. This lets me do two searches in one.
For you. For this one use-case. Which may or may not be good.
It's the effect of this scaled up, for all use-cases Google's cluster can identify, for all users which is bad. It's one of the reasons I use DDG instead of Google these days.
if I wanted those results I would search with Acive directoy as part of the flipping query!