"You agree to only create petitions consistent with the 
  limited purpose of the We the People platform, which is to 
  allow individuals to petition the Administration to take 
  action on a range of issues — to address a problem, support 
  or oppose a proposal, or otherwise change or continue  
  federal government policy or actions. To focus discussion, 
  the platform is limited to a discrete set of topics, which 
  may be adjusted over time."

I wonder how releasing the white house beer recipe[1] fits that standard any more than the Aaron Swartz petition?

[1] https://petitions.whitehouse.gov/response/ale-chief-white-ho...