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Though I agree that in many situations it is anti-competitive, I think it would be difficult to tell someone who has a small data to work with that you're going to take away their currently free access to Facebook, Wikipedia, etc.

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So don't. Facebook and Wikipedia don't require a huge amount of bandwidth, that's how they can be free. Just stop discriminating. Give people a mode they can switch on where they don't get charged for data but get capped at 0.5Mbps.

This is my preference. I think the only reason T-Mobile offers unlimited music streaming is that it typically consumes <= 256 kbps. I would much rather they offered an "economy mode" switch where I could throttle my entire device and browse whatever I wanted.

T-Mobile offers unlimited music streaming because it is marketable. They are a third-wheel carrier, so they are hustling hard in search of a way to differentiate themselves, and "Unlimited Music" is going to be a much more successful ad campaign than "Unlimited 256kbps Browsing"

FWIW I am a T-Mobile customer.

So market it as "Unlimited Music" and implement it as "Unlimited 256kbps browsing".

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