If I don’t get any likes on my Instagram photo or Facebook post within 15 minutes you can sure bet I'll delete it.
Super interesting take - it's as though they are posting not to show people stuff but to get people's approval for what they are posting. Simple but critically different in my opinion.
Facebook is often used by us mainly for its group functionality.
Got it, so make a better group service and bring everyone to that.
One big thing I took away is that, assuming this is representative of the demographic, they seem to not mind using multiple applications for communications. So there really is the ability to pretty narrowly specialize with functions - something I think the older generation does backwards; we want to consolidate and make services a "one stop shop."