Forgive me, but where did they mention it as Jewish start-up? Do you know that there are 25% non-Jews living in Israel?
Tachat's reply undermines what you're saying more than anything Adalah can, as you're saying that a human rights organisation is pathetic, thus cementing that even though you'll argue that "oh no, we're not racist", you've just expressed contempt for a NGO dedicated to bettering the lives of humans.
I also see that Tachat, you only exist to reply to comments about Israel. How sad your life must be.