When Mercedes releases a new E-Class, Honda doesn't start shaking in its boots about declines in Civic sales.
Gruber is right; the markets for Windows and Mac OS are becoming more and more orthogonal.
Gruber is right; the markets for Windows and Mac OS are becoming more and more orthogonal.
With their ads, Apple is trying to inform those consumers that there is an alternative.
MS will never admit to be uncool and workmanlike, and Apple will say their machines can run just as well in big enterprises.
– Microsoft Laptop Hunters ad, http://www.youtube.com/watch?v=EIS6G-HvnkU
Obviously cool here is meant as wasteful or snobbish, but it shows Microsoft is fine painting themselves as the frugal, not-exclusive brand.