Markets Are Conversations (1999)

cluetrain.com

27 pointsdmor3 comments

Marketing is identifying potential, communicating willing and the executing transactions.

It is the activity that makes selling redundant.

Curious. As someone doing a degree in marketing I was happy to finally contribute.

Peter Drucker : "There will always, one can assume, be a need for some selling. But the aim of marketing is to make selling superfluous…"

If markets are conversations, then why do we allow basically a single company (incidentally Google) to moderate all these conversations?