Hey Tommy loved the read. Not sure if this was intentional but you followed Jeff Walkers PLF precisely in that article. I have a few big corporations here in Santa Barbara and we have been spending over 50k/month on Adwords on just one of the corporations for years now and it kills me everyday to see those charges because it just doesn't work nearly as well as the people who have all the organic rankings and don't pay a DIME!
Anyhow, I'm trying to use the HackerNews promo code so I can learn SEO and hopefully quit all the adwords stuff at some point but it won't work. Can you check into that for me please as I would like to purchase it today :-)