Many people interpret 'ca' as 'California'. The same way 'it' it not always Italy, and 'mx' is not always Mexico.

It is when your name is identical to the co-Founder's name. It's link-baity by the fact that many people were baited into clicking that link under false pretenses.

I'm not accusing this Wozniak of malice, however.

I didn't look at the TLD I just clicked. I thought Woz was ditching OS X, I got excited. I was baited.