The Economics and Nostalgia of Dead Malls
nytimes.com
nytimes.com
The experience that the mall provides is the core feature. If that experience is not attractive it has no features.
New malls beat the old mall trends, and the outlet mall format adds a second feature to the mix which extends their viability time before a remodel is required.
The catch 22 is that remodeling something the size of a mall is rarely feasible.
<< With income inequality continuing to widen, high-end malls are thriving, even as stolid retail chains like Sears, Kmart and J. C. Penney falter, taking the middle- and working-class malls they anchored with them.
“It is very much a haves and have-nots situation,” said D. J. Busch, a senior analyst at Green Street. Affluent Americans “will keep going to Short Hills Mall in New Jersey or other properties aimed at the top 5 or 10 percent of consumers. But there’s been very little income growth in the belly of the economy.” >>