You are correct that small groups were often tightly knit. But you are ignoring the persistence of modern surveillance: Your neighbor or clan-mate never followed you everywhere. Since the invention of shelter you always had privacy in your home with your family. You could always have a confidential conversation with a friend.
All of those things are more difficult now than they were ten years ago, or hundreds of years ago, or thousands of years ago.
Furthermore, you never had a statistical profile built on your behavior, where members of your society could predict your movements and desires.
Someone already mentioned issues with your statement, but I will add on another issue. Even when living in small, tight-knit communities, if you screwed up your social standing (for whatever reason), you had the option to leave the group, possibly to another group, without your entire life-history following you.