Why? I don't get anything particularly insightful at all from this snippet.
Edit: if it's unclear, this is not accusing anyone of bias: good writing should make any involvement in the subject matter explicit. See http://en.m.wikipedia.org/wiki/Appearance_of_impropriety The article is sponsored by modern.ie which is a Microsoft initative. I happen to agree with the article, however being forthright about these matters would strengthen its point.
The "inverted pyramid" someone else linked to here means that the information is presented from most to least important, so you can stop reading the article anytime when it starts to bore you, and still know you have read everything you want to know.